Meta Ads Agency Hired 2 Specialists from LATAM in Under 3 Weeks

Cam Allen, COO at SellMoreOnline

‍

Snapshot:

Business: SellMoreOnline (Meta Ads Marketing Agency)

‍Roles Hired: Marketing Assistant & Media Buyer | Colombia (LATAM)

‍Objective: Add ownership-minded operators to support Meta ads execution, campaign optimization, and funnel delivery.

‍Outcome: Two direct hires from Colombia, fully embedded in the team, saving $84,000 annually in payroll.

‍

The Problem:

Evan’s team had already built a proven system: 7-14 day funnel launches, six-month scaling cycles. Speed and execution were the brand promise.

But a previous hire from another recruitment agency had churned multiple client accounts and burned $30,000 in lost retainers and damaged relationships.

Local hires at $60K–$80K would compress margins. VA platforms delivered inconsistent quality. Traditional recruiters added permanent markups that eroded ROAS.

‍
The Strategy:

We ran our Direct-Hire Sprint:

1. Role Definition – We outlined the key responsibilities to create clear role scopes for both positions.
   
   
2. Sourcing the Market – We focused on LATAM, with Colombia as the priority region. The combination of timezone alignment, strong English, and competitive compensation made it the ideal market to balance speed and quality.
   
   
3. Screening for Signals – Resumes weren't enough. We vetted for clear communication, systems thinking, and proof-of-work.
   
   
4. Direct Hire – Clear async communication, US-hour availability, Meta Ads experience, and proactive ownership mindset.

‍

The Hires:

Country: Colombia

Roles: Marketing Assistant & Media Buyer

Time-to-Hire: Under 3 weeks from kickoff to accepted offer

‍

Results:

Payroll Efficiency: $84,000+ saved annually compared to US hires, while maintaining strong English, timezone alignment, and role-specific expertise.

Founder Leverage: The Marketing Assistant manages campaign optimization and Meta Ads setup, while the Media Buyer handles campaign strategy and scaling → freeing the founder to focus on client acquisition and growth.

Quality & Speed: Faster creative-to-page cycles, fewer tracking errors, and smoother campaign launches with consistent delivery standards.

System Installed: A repeatable direct-hire process for marketing operators, with predictable timelines and a 90-day guarantee.

Why It Works:

Most agencies hire cheap help or overpay locally. Zabota finds the middle ground: skilled operators at mid-market rates, hired directly with no markups.

It’s a capability you can trust, backed by a 90-day guarantee, so founders can grow without bloating payroll.